Facebook ads allows you to reach a really specific audience by integrating refined ads into the user’s news feed. For those that do not know Facebook, the news feed is the “home page†where a user views all the most recent updates from friends, celebrities they follow and other fashionable stories.
Ads fit into the news feed seamlessly: They seem just like another post or story, with the only distinction being the little gray bit that reads “Suggested Post†and “Sponsored†next to your ad. You can even have your ads show up within the right-hand sidebar:
This is the first major strength of Facebook. Placed next to posts from old school friends, family and trending news stories, your ads are more specific and interesting to users than, say, a banner ad on a website. So your ads will form part of a users feed so as they scroll through they will see it in a very unobtrusive but targetted way.
The second major strength is the ability to focus on specific users. You can show your ad solely to men or girls, users in a particular age group, those in a geographic location, newly engaged couples, parents, or people that “like†a specific hobby like football, cooking or graphic novels. These are a few ways to reach the thousands of various target users on Facebook. Also, all of these factors are often applied combination to drill right down to a really specific audience.
The 3rd strength of Facebook ads is the low price of entry. For as little as £5/day, you can reach around XX folks and acquire XX clicks to your web site. You can set any budget you wish (as very little as $1) and start/stop campaigns at the drop of a hat. In other words, there’s virtually no risk to making the move and get started.
There’s 10 totally different ways that you’ll advertise your business on Facebook:
What we have found works best in today’s marketplace isn’t go over the the top and sell potential customers one thing or capture leads right out of the gate. But instead, to provide your target customers some thing useful with out having to pay a penny.
By doing this, instead of trying to sell your products to to somebody that has no clue about you, you introduce yourself by providing value to the potential customer. Once they are comfortable with you, they are then increasingly more likely to reach out to make a positive decision to action