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If you need to recap or want to check our SEO, Digital Marketing or interesting stuff posts then have a scroll through this category.

Category Archives:Doing digital business

The 3 Laws of Content Marketing

The Laws of Content Marketing can mean so much to so many different people. If you ask a dozen content marketers, bloggers or life brand gurus what it means you will get a dozen different answers.

Having spent a long time researching, reading, training and doing I firmly believe that content marketing it all boils down to just 3 Laws of Content Marketing.

So what are the 3 Laws of Content Marketing?

1st Law: Talk how they talk and be where they are

You need to be able to speak using the language that your target audience understands in terms of pitch and tone, not only the words you use. You need to be in places they are. So if they are on Twitter, it’s no good writing reams and reams on Linked-in.

2nd Law: Hear what they want and say what they need

You can write about whatever you like but if no one reads it, it’s not marketing. Content or otherwise, it’s just noise. It’s not informative if no one wants the information. Content marketing addresses then needs and wants of the reader. Information is what they want so listen and ask what they need to know.

3rd Law: Give them more than you expect to receive

To make people happy they like to receive things. This could be a gold star or a compliment or anything. Were you never told its better to give than to receive? Give something of yourself and it will be repaid many times over. This applies to friends, with communities and also with your target audience.

Why only 3 laws?

If you Google Laws of Content Marketing you get any number going from 4 t0 44.Who ever managed to follow and remember 44 rules?

The 10 commandments only had 10 for a reason, any more would be forgot or ignored. Added to that fact they were on stone tablets that would be pretty heavy.

The Original American Constitution had seven articles before it had a load of amendments made.

Proving why these three laws are worthy of following is a simple as applying Occam’s razor. For those that don’t know Occam’s razor is a problem-solving principle that you hear people quote when they want to sound clever.

Among competing hypotheses, the one with the fewest assumptions should be selected.”
Occam’s razor

So keep it simple, three laws easy to follow, easy to get right every time. Not 4, and definitely not 44!

Will you follow the 3 Laws of Content Marketing from now on?



SEO for Small Business in sussex

7 Benefits of SEO for Small Business in Sussex

So you are interested in SEO for small business in sussex, well we have 7 completely amazing benefits that you need to know. Sussex is a county situated in the south eastern region of England with a rich historical background. It has a vibrant business environment that has grown to be more competitive by the day. For a small business to make headway in such conditions, it needs an added advantage. Search Engine Optimization or SEO as it is popularly known as is the added advantage for small businesses.

So what are the benefits of SEO for  small business in Sussex?
Search Engine Optimization will help a small business in Sussex in the following ways:

Creating a better and a more user friendly website

Search Engine Optimization techniques benefit small businesses as they create websites that are more user friendly, are faster in executing commands and in overall offers users a better experience. This will lead to increased traffic and definitely good sales.

Find new customers and promote growth

Search Engine Optimization techniques can assists a small business to get better rankings on search engines. This positively translates into a larger customer base as more and more customer visit the website of a business. Ultimately a small business can significantly grow to a corporate giant due to Search Engine Optimization.

Explore new markets

Launching a successful Sussex Search Engine Optimization campaign will assist small businesses to access new markets and even explore new economies. This can be efficiently facilitated by market places on smart phones and more so by platforms on social media.

Achieve improved conversion rates

A website that is search engine optimized tends to have faster command execution, has an interface that can be used with ease and has excellent compatibility with tablet and smart phone devices. This usually results into a good conversion. Conversion in this case refers to visitors to a business website ending up to be loyal customers or subscribers.

Build awareness for a small business brand

SEO Sussex can benefit small businesses by helping them build awareness for their brand via better rankings on search engines. The logic behind it is that customers have a high likelihood of trusting a business brand if it appears in the first results of a search.

Bypass competition

Search engine optimization becomes most useful when you are in business with lots of others in a similar niche with same products and prices. SEO will set you apart from the competition. Done right can decide if profits or losses are made.

Open your small business 24×7

SEO Sussex enables small businesses to be open to clients even if their premises are physically closed. This is beneficial as it improves sales.

Sussex SEO is the future for small businesses in the area as it has benefits for them as seen above.

Why do you need web support

Why do you need website support?

Website Support

What do we do

Why does my business need website support?

Having a website is a bit like buying a car or a van. You pick it up, all nice shiny and purring like a big cat. You are proud and happy, desperate to cruise. However after a while of joyous trouble free motoring a strange noise comes, a judder or in the worst case the head gasket goes in a plume of steam! You are probably wondering what this has to do with web support

Most people are happy to top up the water and oil or hang an air freshener from the rear view mirror. But that’s about as far as things go, there are however some people have the spare time and desire to get their hands dirty to fix their treasured vehicle themselves. Or you may know a bloke who knows a bloke and can do it on the cheap for you.

Most likely though, off you go to a garage, mumble something about a funny noise in your near-side, off-side doodah only to be given a knowing look and a shaking head as the mechanic sucks their teeth. This will cost!

This could have been prevented with regular care, tuning, servicing and valeting.

Having regular website support will help prevent that costly digital plume of steam

A website for your business is likely to have been a costly investment of your hard earned money and time. You can always get cheap ones, but like the car or van you get what you pay for.

Make the most of your investment, look after it and with web support help, it will serve your business well!

That is why our website support packages have been designed to give you the web support you need at a low cost price.

By paying a small regular monthly subscription you are entitled to have your site looked after and cared for, to have niggles worked out and the whole site kept ticking over and fresh.

For less than the cost of a good cup of coffee a day, your business can secure peace of mind that the website will be looked after so you can concentrate on your business.

Time is precious and a resource you can’t claim back, so when your website starts to make the “strange noise” or you need new alloys put on, don’t waste your own time….contact us and let us do it for you.