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Tag Archives:digital marketing
Awesome Facebook Ad targeting options
While doing some research on Facebook ad targeting the other day, I stumbled across this infographic the other day. I have to say this is so useful when you are thinking about Facebook marketing for your small business.
As you know one of the strengths of using Facebook for your business is its ability to tightly target your ads and posts to make sure you hit your audience.
This infographic by the clever people over at Wordstream shows all the bits and pieces you can tweak and aim at.
So when you are writing your Facebook posts or ads you can tailor the copy up front just by checking this infographic and making sure it matches who you want to reach.
Its broken down into distinct sections
- Demographics
- Interests
- Behaviours
- Connections
- Re marketing
So have this to hand when you are writing your ads, could save you so much time and effort!
Good Luck
Facebook has the best ad targeting options of any ad platform. Check out the full list of ad targeting options you can use to target the exact right audience in Facebook!
Free SEO check up
Give your website a FREE SEO check up
We all know the importance of a good SEO strategy (if you don’t read about SEO) so we are now offering a FREE SEO check up report.
Why do you need a free SEO check up?
- Making the most of search engine optimisation or SEO is the difference between being seen or not missed, being on page 1 or page 101.
- SEO is not a quick fix to Google domination!
- It takes time to build a reputation and it involves having something to say and people to listen
The search engine rules change often because Google Bing and Yahoo want to ensure that people get the best results for the things they search for. Without an SEO strategy you can be stumbling blind and letting leads and sales slip through your fingers, or worse go to your competitors! So let us help you take that first step getting to grips with SEO and fulfilling your Digital Marketing Strategy.
If you are a small business in Eastbourne, Hastings, Sussex or anywhere who has yet to embrace SEO then don’t waste any more time and let us show you how you are doing.
Our basic report will show what keywords you are targeting and how they stack up with your competitors. Fill in the short form below an we will get back to you.
What is digital marketing?
What is digital marketing?
So what is digital marketing, technically the term digital marketing is defined by Wikipedia as…
“Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Digital marketing includes Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) and link building. It also extends to non-Internet channels that provide digital media, such as mobile phones (both SMS and MMS), callback and on-hold mobile ring tones, social media marketing, display advertising, e–books, optical disks and games, and any other form of digital media.”
What does all that mean for the average business? In most cases it will boil down to cash, if your business has a lot of it, you can spend a lot money on digital marketing and get a return on your money.
If your company doesn’t have a lot to spend on a digital marketing strategy then it doesn’t mean you will lose out. There are a number of ways that you can make it work for you with out spends the earth, or I’m some cases without spending anything at all.
How does digital marketing work?
Any good digital marketing strategy should ultimately be measurable so that you can see the areas that work and those that work cost effectively, after all some parts will work well but may cost more than other parts that show the same response. This is an important factor for those businesses where cost is an issue.
Digital marketing works like conventional marketing, and both require one core element that is very hard to use efficiently…Time.
If you have a cash rich business and heavy marketing budget then Time can be found by spending money and getting people to use their time to achieve your aims.
If this is not the case, then you need to find a way to use your time, and consequently your money in the most efficient manner.
See how to make it work for you in the next post >